DreamWorks has tapped licensee Character World for a range of home textiles inspired by the upcoming animated feature Trolls.
Macy’s and DreamWorks Animation have joined forces to showcase the studio’s upcoming film Trolls through a host of exclusive products, activations and more.
DreamWorks has tapped Halantex to launch a new bedding range featuring its upcoming film Trolls, which hits most European theaters in October.
DreamWorks Animation has tapped Australian e-retailer The First Thread to launch a Felix the Cat capsule collection featuring the work of several of Australia’s emerging designers.
DreamWorks Animation has partnered with beIN Network to launch a television channel that will feature exclusive DreamWorks content in the Middle East and North Africa.
DreamWorks has taped Lion Forge Comics to create a comic series based on the studios upcoming reboot of the classic '80s animated series “Voltron."
Ten licensing trends that need to be on your radar in 2016.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
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