There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Forty-six Fnac stores across France hosted in-store workshops featuring DreamWorks’ How to Train Your Dragon 2 on Saturday in celebration of the film’s debut.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
License! Global presents its annual round-up feature that charts films with licensed consumer product programs for 2014, 2015 and beyond.
Brand licensing execs should look to new forms of content engagement for the next big IP.
The top kids’ content creators in the business gathered in Cannes, France, in April to showcase their new offerings and extend the reach of their top series.
DreamWorks has partnered with Praim Group for a collection of seven chocolate bars featuring the studio’s animated characters.
More than 11,000 TV executives gathered in Cannes, France, this week for the MIPTV market, and L!G was there, covering what’s new and hot in TV.
Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
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