Forty-six Fnac stores across France hosted in-store workshops featuring DreamWorks’ How to Train Your Dragon 2 on Saturday in celebration of the film’s debut.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
License! Global presents its annual round-up feature that charts films with licensed consumer product programs for 2014, 2015 and beyond.
Brand licensing execs should look to new forms of content engagement for the next big IP.
The top kids’ content creators in the business gathered in Cannes, France, in April to showcase their new offerings and extend the reach of their top series.
DreamWorks has partnered with Praim Group for a collection of seven chocolate bars featuring the studio’s animated characters.
More than 11,000 TV executives gathered in Cannes, France, this week for the MIPTV market, and L!G was there, covering what’s new and hot in TV.
Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University.
Planeta Junior will highlight three of its top kids’ series, as well as its new distribution partnership with DreamWorks this week at MIPTV.
Fuhu, the creator of the Nabi kids’ tablet, has partnered with Simon Property Group to develop a technology-inspired kids’ experience, designed with DreamWorks.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
DreamWorks Animation has named retail veteran Paul Kurzawa to the newly created position of head of retail development.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
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