A swath of big-brand companies are already slated to exhibit at Brand Licensing Europe this year, which will return to London’s Olympia Oct. 7-9.
Zak Designs is getting ready for the upcoming How to Train Your Dragon 2 with a new line of mealtime products.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Acquisitions are changing the landscape as licensors chase growth and diversification.
DreamWorks Animation has acquired the library of children’s production and licensing company Chapman Entertainment.
Dawn Taubin has joined DreamWorks Animation as chief marketing officer, after Anne Globe resigned last week.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
DreamWorks Animation has named retail veteran Paul Kurzawa to the newly created position of head of retail development.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
Educational game maker JumpStart has launched a new online game based on DreamWorks Animation's How To Train Your Dragon.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
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