Acquisitions are changing the landscape as licensors chase growth and diversification.
DreamWorks Animation has acquired the library of children’s production and licensing company Chapman Entertainment.
Dawn Taubin has joined DreamWorks Animation as chief marketing officer, after Anne Globe resigned last week.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
DreamWorks Animation has named retail veteran Paul Kurzawa to the newly created position of head of retail development.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
Educational game maker JumpStart has launched a new online game based on DreamWorks Animation's How To Train Your Dragon.
DreamWorks Animation has secured a series of North American partners for Mr. Peabody & Sherman
Consumer products inspired by films is a classic sector for licensed merchandise and to that end, License! Global presents its annual Flick Pics feature as a resource to chart films with licensing potential in 2013, 2014 and even into 2015.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
Home improvement retailer Lowe’s is planning Build and Grow events featuring DreamWorks Animation’s new film The Croods.
iStoryTime has launched “The Croods Movie Storybook” app for both iOS and Android devices.
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