Illumination and Universal Brand Development have partnered with Puma to showcase the minions from the Despicable Me franchise on a series of footwear and apparel.
Warner Bros. Consumer Products has partnered with Puma to introduce a children’s footwear and apparel collection inspired by DC Entertainment’s Superman property.
Puma has partnered with Sesame Workshop to introduce a line of “Sesame Street-” branded children’s footwear and apparel, in a deal brokered by CPLG.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Authentic Brands Group has acquired the Swedish outdoor lifestyle brand Tretorn from Puma.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
MAGIC MarketWeek kicks off this month and with it comes a host of playful fashion brands in all senses of the word, from childrenswear to iconic rock.
Warner Bros. Consumer Products has teamed with Puma to launch a range of co-branded apparel and accessories featuring Tom and Jerry and Superman.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Warner Bros. Consumer Products EMEA has released details of three major cobranding collaborations for its iconic entertainment brands.
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