European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Authentic Brands Group has acquired the Swedish outdoor lifestyle brand Tretorn from Puma.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
MAGIC MarketWeek kicks off this month and with it comes a host of playful fashion brands in all senses of the word, from childrenswear to iconic rock.
Warner Bros. Consumer Products has teamed with Puma to launch a range of co-branded apparel and accessories featuring Tom and Jerry and Superman.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Warner Bros. Consumer Products EMEA has released details of three major cobranding collaborations for its iconic entertainment brands.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
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