Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
King, creator of the game app “Candy Crush Saga,” has signed its first-ever licensing agreement with Happy Socks.
Following the runaway success of digital games such as “Candy Crush,” King is looking to take its brands, and its business, to the next level through licensing.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.