King, a subsidiary of Activision Blizzard, has named The Point.1888 to serve as its brand extension agency in the U.K. for its “Candy Crush” franchise.
CBS has ordered a new one-hour, live-action game show series based on King’s mobile game franchise “Candy Crush.”
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
King, a part of Activision Blizzard, has partnered with Puzzler Media to launch the magazine Candy Crush Puzzles.
Following the runaway success of digital games such as “Candy Crush,” King is looking to take its brands, and its business, to the next level through licensing.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
King, creator of the game app “Candy Crush Saga,” has signed its first-ever licensing agreement with Happy Socks.
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