Fam Brands has partnered with GCE International to extend its activewear brand Marika, as well as its sister brand The Balance Collection, into additional categories.
Fam Brand’s women’s fitness wear brand Zobha has partnered with DJ Lindsay Luv to launch a limited edition activewear capsule collection.
Fam Brands has closed its first deal for the golf lifestyle brand Teháma, partnering with The Golf Warehouse for a new line of apparel.
Sakar International has launched its a new collection of fitness tracking devices featuring FAM Brands' Bally Total Fitness brand at CES.
FAM Brands is teaming up with Sakar International to develop fitness trackers and other electronic accessories under the Bally Total Fitness brand.
Fam Brands' apparel brand Marika has released Marika Curves, a line of plus-size activewear.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
Marika, a division of Fam Brands, has signed a multi-year licensing agreement with Glance Eyewear.
Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.
Fam Brands’ Marika activewear label has signed a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags.
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