Extreme and Knockout Wellness teamed up to open a series of Extreme-branded gyms.
Action sports brand Extreme has launched a new division, titled Extreme Bars & Entertainment.
The Circuit of Wales has signed on with The Extreme Sports Company, owner of the Extreme lifestyle brand, to develop an Extreme-branded sports, leisure and entertainment destination.
Stanley Black + Decker has partnered with Extreme to bring the Stanley, Black + Decker and Dewalt brands into action sports through a global sponsorship.
Extreme, a producer of action sports content, and Otone Audio have partnered to release a noise cancelling headphone collection.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Lifestyle brand Extreme has partnered with Mobilise Consulting to launch "Extreme Mobile," a U.K. mobile virtual network operator that will offer wireless communications services.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Sports company Extreme is giving all attendees of Brand Licensing Europe this week two free tickets to the 2015 Extreme Drift Allstars U.K. Grand Prix.
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