DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
DreamWorks Animation has tapped Swadesh Essfil to create a variety of merchandise across its top properties in India.
DreamWorks Animation is revamping its brand licensing for the future.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.