Disney has unseated LEGO as the world's most powerful brand, thanks in large part to the record-breaking success of Star Wars: The Force Awakens, according to Brand Finance's annual Global 500 report.
After the recent TV debut of the “The Lion Guard,” Disney is now releasing a full line of merchandise ranging from toys and mobile apps to apparel and homewares.
After taking the box office by storm and with new storylines now officially revealed, Disney has unveiled a second wave of Star Wars: The Force Awakens products now rolling out at U.S. retailers.
Ten licensing trends that need to be on your radar in 2016.
Disney is collaborating with the digital lifestyle company Refinery29 for an interactive fashion and art installation celebrating the signature style of Minnie Mouse–"Minnie Rocks the Dots."
Disney and ABC will kick off the fourth annual Magic of Storytelling campaign with a number of activities between now and March 31, including the first-ever Disney Reads Day Feb. 6.
Disney launched its previously announced digital membership service DisneyLife in the U.K.
The newest addition to Disney's connected toy line, Playmation, will launch today–Playmation Marvel’s Avengers Gamma Gear.
Jakks Pacific is ringing in the holiday season with a lineup of its top toys including licensed offerings featuring Nintendo and Disney brands.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
Cosmetics company M.A.C. is the latest to join the swath of partners that are creating co-branded lines inspired by Disney's upcoming live-action film, Cinderella.
Following the success of last year's campaign, the New Orleans Tourism Marketing Corporation will continue to work with Disney’s The Princess and the Frog this summer.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
From an increased focus on building 360-degree franchises to a host of major executive moves, here's the news that shaped 2015.
Ravensburger has unveiled an expansive new collection of licensed puzzles featuring a cast of Disney Junior, Disney and Disney/Pixar characters.
The International Licensing Industry Merchandisers’ Association held its annual Licensing Awards Tuesday evening at Licensing Expo, and Disney’s Frozen took top honors at the event.
Disney has tapped IMC Toys for a toy line inspired by its upcoming animated preschool series “Mickey's Roadster Racers.”
Disney has teamed with Bendon to bring the publisher's coloring books to life through the "Disney Color and Play" app.
Hasbro has signed multiple new licensing deals for several of its game brands, and is introducing a new Internet brand to physical games.
Disney is welcoming new characters and content to the family with the launch of two new preschool TV series–“Goldie & Bear” and “The Lion Guard.”
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