Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
VW will debut its licensing program at BLE, Yoga brand Lululemon launches a beer, Goodyear adds more apparel offerings … this is news that shaped the week of July 27.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Goodyear’s spring/summer 2016 clothing line will focus on the heritage brand’s past with retro typography and racing-inspired imagery.
Goodyear has officially launched its first line of men’s footwear by SCL Footwear Group NYC in the U.S.
Alongside apparel, footwear and accessories already in market, in 2015, Goodyear is now launching an eyewear collection in the U.S.
IMG Licensing is continuing their representation of the Goodyear brand, with a multi-year agreement featuring new licensed products.
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