The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Goodyear is continuing to expand its lifestyle program with the launch of its denim collection this month in Europe.
Goodyear has launched its clothing collection at Lord & Taylor department stores across the U.S.
Goodyear is planning to launch a new collection of luggage and bags in the U.K.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
Goodyear has recently extended its licensed car accessories business in China.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
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