Mattel and HIT Entertainment will debut the latest feature-length “Thomas and Friends” special, Sodor’s Legend of the Lost Treasure, in China on Feb. 20, marking the first time a Mattel-owned brand will be released theatrically in the country.
Mattel India has teamed with the on-demand retail platform GingerCrush.com to offer its brands on a range of lifestyle merchandise.
HIT Entertainment announced the addition of new character Percy to the upcoming “Day Out with Thomas: The Thrill of the Ride Tour” train event.
HIT Entertainment is lining up a roster of new licensing partners in the U.S. for “Thomas and Friends” and “Mike the Knight.”
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