Marvel’s Guardians of the Galaxy exceeded the studio’s expectations in box office performance this past weekend and has the momentum to become a popular franchise.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Disney Consumer Products unveiled its upcoming boys’ product lines in a star-studded event at New York Toy Fair earlier this week.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.
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