Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
The Walt Disney Company gave a sneak peek of upcoming activities for the Marvel brand this week at Brand Licensing Europe.
Bleacher Creatures has expanded its line of 10-plush Marvel characters with Marvel Universe Series 1.
Disney Consumer Products has wide-reaching plans for its key Marvel franchises in 2015 including programs for new releases such as Avengers: Age of Ultron and "Daredevil."
For Disney Consumer Products, the future is out of this world considering the potential of Marvel’s Avengers, Guardians of the Galaxy and its other stellar franchises.
Both Marvel and Funko offered a sneak peek at the upcoming dancing Groot from Guardians of the Galaxy this weekend via social media.
Marvel’s Guardians of the Galaxy exceeded the studio’s expectations in box office performance this past weekend and has the momentum to become a popular franchise.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
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