Edgewell Personal Care has partnered with the Fred David International Group to develop a fashion line for its sun care brand Hawaiian Tropic.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
Energizer Personal Care has tapped New York-based licensing agency Brandgenuity for its Hawaiian Tropic, Banana Boat and Playtex brands.
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