Jazwares, in collaboration with Hasbro, has introduced a new toy adjaceny line based on Hasbro’s Nerf brand.
Smart home, sleep and wireless audio were among the new product categories, trends and opportunitites at this year's event.
This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion.
Top brands including Frito-Lay’s Cheetos, Pokémon and American Eagle got up to some mischief yesterday with April Fool’s pranks.
Retail dollar sales of toys experienced a decline of 1 percent when compared to 2012, according to 2013 year-end retail sales data compiled by The NPD Group.
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