Top brands including Frito-Lay’s Cheetos, Pokémon and American Eagle got up to some mischief yesterday with April Fool’s pranks.
Retail dollar sales of toys experienced a decline of 1 percent when compared to 2012, according to 2013 year-end retail sales data compiled by The NPD Group.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.
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