IMPS, the Smurfs’ brand owner, has tapped PMS International to launch range of products in anticipation of Sony Pictures’ new film, Smurfs: The Lost Village, in theaters March 2017.
Ubisoft has released a new mobile game featuring the Smurfs, in partnership with brand owner IMPS.
"LingoZING!," an app that uses digital comics to teach foreign languages, has signed a deal with IMPS to feature The Smurfs brand when it launches later this year.
Sony Pictures Consumer Products and LAFIG Belgium, the official licensor of the Smurfs brand, have renewed Jakks Pacific's as the master toy licensee for the franchise.
Turner CN Enterprises has been appointed by IMPS to rep The Smurfs for the UK and Eire.
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