King Features has partnered with Z Palette to launch an exclusive, limited-edition collection of Betty Boop makeup palettes.
Premium, the Italian licensing agent for King Features, has tapped Athletes World AW-Lab for a collection of Betty Boop-inspired fitness apparel and accessories.
King Features and fashion and design label Jean Paul Gaultier are partnering to launch two new Eaux Fraîches fragrance designs that feature characters Popeye and Betty Boop.
King Features has partnered with FILA, in partnership with FILA’s Japanese licensee Daiwabo Advance Company, for Betty Boop-branded apparel.
Normaal Animation, in partnership with Fleischer Studios and King Features, will produce a new animated TV series featuring classic cartoon character Betty Boop.
Bare Tree Media has released a new series of Valentine’s Day-themed digital stickers featuring six top brands.
King Features Syndicate is taking its classic brands Popeye, Betty Boop, Flash Gordon, Phantom and others into the digital age with a series of new deals.
King Features has brokered a deal on behalf of its classic character brand Betty Boop that will bring the starlet to Korea to promote a range of cosmetics.
King Features has launched the first official Betty Boop online store in Japan in partnership with e-tail operator Myatt.
Madrid-based Grupo Cortefiel, owners of the women’s specialty retailer Women’secret, is launching a new fashion collaboration using the Betty Boop character.
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