Paws, Inc. taps licensing agency to represent its classic character brand.
Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
Paws Inc., licensor of the Garfield property and associated characters, has partnered with Alcon Entertainment to produce an animated movie based on the comic strip “Garfield.”
Paws Inc., licensor of the Garfield property and associated characters, has partnered with retailer Peter Alexander to launch branded sleepwear in Australia and New Zealand.
R&H Theatricals, a division of Rodgers and Hammerstein, an Imagem Company, has secured the rights to perform “Garfield: The Musical with Cattitude” from Paws, Inc.
Paws, Inc., licensor of the Garfield property and associated characters, has partnered with 37 companies for new Garfield merchandise across the globe.
Paws Inc. has tapped Shoal Games, owner of “Trophy Bingo,” to launch a new mobile bingo game that will feature Garfield, Odie and other characters from the Jim Davis comic.
Paws Inc. has partnered with Kika Tech, the developer of the “Kika Emoji Keyboard” app, to create Garfield-inspired emojis.
Paws, Inc. has partnered with Hermes Press to produce an art book featuring Garfield and friends.
Paws Inc. has tapped the Praim Group, a food licensing, marketing and distribution company, for a line of Garfield-inspired, all-natural chocolate bars.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Canadian licensing firm Jam Brands has signed on to represent two new brands in the country–Garfield and "Winx Club."
Paws, Inc. has partnered with the Los Angeles, Calif.-based architectural firm MCM Group to develop a series of Garfield-themed children's education and activity centers in China.
Paws, Inc., alongside its roster of international agents, has signed 22 new deals for the classic cat character Garfield.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
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