These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
Entertainment One is building its key brands over the long term into evergreen properties.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Entertainment One Licensing has appointed Nina Leong as senior vice president, lifestyle, as it looks to grow its pop culture brands So So Happy and Skelanimals.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Entertainment One’s purchase of Art Impressions in June was much more than just a brand acquisition–it was a strategic move designed to expand both companies’ reach into new regions, genres and categories.
Entertainment One has acquired Art Impressions, owner of brands such as So So Happy and Skelanimals.
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