Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
Swiss watchmaker TAG Heuer has partnered with Google and Intel to launch a smartwatch that will be powered by Intel software and uses the Android Wear platform.
Google has opened its first-ever brick-and-mortar store, called the Google Shop, at Currys PC World in London’s Tottenham Court Road shopping district.
Google has officially launched the new "YouTube Kids" app, designed to offer children safe and easy access to age-appropriate videos on the Internet platform.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
Google has acquired the kids' app maker Launchpad Toys in a move to expand its children's offerings.
Paramount Pictures has teamed up with IMAX and Google to develop interactive live and online experiences for its upcoming film, Interstellar.
Google has overtaken Apple to regain its position as the world’s most valuable brand, according to the annual BrandZ report.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Google has joined forces with Luxottica Group to design, develop and distribute a new breed of eyewear for its Glass program.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.