Paramount Pictures has teamed up with IMAX and Google to develop interactive live and online experiences for its upcoming film, Interstellar.
Google has overtaken Apple to regain its position as the world’s most valuable brand, according to the annual BrandZ report.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Google has joined forces with Luxottica Group to design, develop and distribute a new breed of eyewear for its Glass program.
FremantleMedia has announced a ground-breaking partnership with search engine Google for live “American Idol” interactive experiences.
Pretty Ugly has launched a new line of plush featuring Android-versions of Uglydoll characters, inspired by Google’s operating system.
Google is planning to open a series of pop-up shops to promote their latest products this holiday season.
Google chose a branded candy name for the latest version of its mobile operating system, Android KitKat.
After negligible growth in 2012, the world’s top 100 brands increased in value by 7 percent this year, representing a combined worth of $2.6 trillion.
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