As MAGIC, the fashion industry’s biggest trade event, heads into another season, License! Global takes a look at current trends in licensed apparel.
The Limited has announced plans for its first-ever Hollywood apparel collaboration featuring ABC’s hit drama “Scandal.”
ABC Studios and Firefly Brand Management are looking to bring the drama "Scandal" to life beyond the TV screen.
ABC’s franchise management team is tapping into the essence of its top shows to create innovative brand extensions that build engagement off-screen.
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