Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
Character Arts has appointed Brands with Influence to manage the merchandise and licensing of Rudolph the Red-Nosed Reindeer in the U.K.
This exclusive tribute to an iconic property reveals how Character Arts is expanding the brand’s licensing and promotional strategy to celebrate Rudolph’s special milestone in 2014 and extend the franchise worldwide for years to come.
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