Warner Bros. Consumer Products and DC Entertainment have tapped Belgium-based Leomil for a range of apparel inspired by its new girls’ franchise “DC Super Hero Girls.”
Disney is readying for the U.K. theatrical release of Disney•Pixar’s The Good Dinosaur with plans for a broad range of original product lines.
Footwear and apparel licensee Leomil has launched a new B2B web platform that allows customers to access its collections anytime, anywhere.
Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
German shoe retailer Deichmann is promoting Leomil’s collection of Mia and me girls’ shoes this spring.
Rovio Entertainment has unveiled details for the next iteration of its Angry Birds franchise, Angry Birds Go!.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
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