Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
German shoe retailer Deichmann is promoting Leomil’s collection of Mia and me girls’ shoes this spring.
Rovio Entertainment has unveiled details for the next iteration of its Angry Birds franchise, Angry Birds Go!.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
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