A Charlie Brown Christmas is Americans’ favorite animated holiday special, according to a recent Harris Poll.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
This exclusive tribute to an iconic property reveals how Character Arts is expanding the brand’s licensing and promotional strategy to celebrate Rudolph’s special milestone in 2014 and extend the franchise worldwide for years to come.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
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