Useful Home Products is planning a line of homewares inspired by the ABC cooking show “The Chew.”
ABC and Disney Publishing Worldwide have released the new book Shark Tank: Jump Start Your Business.
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
SeaWorld has teamed up with Litton Entertainment for the new television series, “The Wildlife Docs.”
With a new original movie and several other programs, Disney Channels is leveraging its creative tide and its synergy with DCP to create the next wave of popular franchises.
ABC’s franchise management team is tapping into the essence of its top shows to create innovative brand extensions that build engagement off-screen.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
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