Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
eOne is building momentum for the Peppa Pig brand in Russia and the Ukraine with the appointment of a regional licensing agent and a number of licensees.
Perfetti Van Melle’s lollipop brand Chupa Chups has inked a new deal with Dohe for a stationery collection in Spain.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
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