Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
Perfetti Van Melle has partnered with consumer goods company Unilever for a range of individually wrapped Chupa Chups ice cream in Europe.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
Confectionery company debuts new style guides and products for Chupa Chups, Mentos and more.
Perfetti Van Melle’s Chupa Chups brand is getting a dedicated confectionery shop-in-shop in a new deal with IT’SUGAR retail locations.
Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
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