Perfetti Van Melle’s Chupa Chups brand is getting a dedicated confectionery shop-in-shop in a new deal with IT’SUGAR retail locations.
Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
eOne is building momentum for the Peppa Pig brand in Russia and the Ukraine with the appointment of a regional licensing agent and a number of licensees.
Perfetti Van Melle’s lollipop brand Chupa Chups has inked a new deal with Dohe for a stationery collection in Spain.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
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