Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Nickelodeon has announced two new deals for its top properties including an extension of its partnership with Crayola.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
Crayola has signed a multi-year deal with Silver Dolphin Books for branded activity books and kits in North and Latin American.
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