Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Entertainment One Licensing has added a raft of new deals for Peppa Pig in Australia in a range of categories including toys, homewares and food.
Crayola has tapped tween girl lifestyle company Fashion Angels to create a line of activity and lifestyle products targeted to tweens.
Crayola has teamed up with Madame Alexander Doll Company to create a line of co-branded dolls.
Activision Publishing has extended its partnerships with General Mills and Crayola for its Skylanders brand and unveiled new "Trap Team" toys.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Saban Brands and Crayola have entered a new global partnership to produce a coloring and activity line of Power Rangers products.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Crayola has teamed with game publisher Legacy Games to develop a series of apps designed to engage children in the creative process.
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