Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Saban Brands and Crayola have entered a new global partnership to produce a coloring and activity line of Power Rangers products.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Crayola has teamed with game publisher Legacy Games to develop a series of apps designed to engage children in the creative process.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Nickelodeon has announced two new deals for its top properties including an extension of its partnership with Crayola.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
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