The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
Nickelodeon has signed a series of new licensees and multi-category expansion deals for its preschool series “Paw Patrol,” Shimmer and Shine” and “Blaze and the Monster Machines.”
Beauty brand Clinique and Crayola have teamed up to create a limited edition collection of co-branded lip color balms.
Kidrobot and Crayola have expanded their partnership to develop the new Crayola Coloring Critters plush series.
Crayola has partnered with Spirit Halloween to introduce a new line of branded costumes.
Entertainment One is expanding its consumer products offerings for the animated series “PJ Masks” with a host of new licensees.
Kidrobot has expanded its lineup of Crayola-branded merchandise with the launch of the Crayola x Kidrobot Munnyworld zipper pull keychains.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Crayola and Kidrobot have joined forces to release a DIY capsule based on Kidrobot’s Munnyworld DIY platforms.
The preschool animation series “Masha and the Bear” has engaged in three new licenses in Italy for arts and craft and confectionery products. Maurizio Distefano Licensing, the property’s Italian licensing agency, brokered the deal.
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