Warner Bros. Consumer Products has teamed with Thermos and Vaultz for a range of DC Comics-inspired school supplies.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
MGA Entertainment is already signing up licensing partners for its new brand Mooshka, which will launch in August.
©2016 UBM. All rights reserved. A UBM Company.