The Procter & Gamble Company has sold 43 of its beauty brands, including Max Factor, Covergirl and a host of top licensed fragrances, to Coty for $12.5 billion.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Interparfums S.A., the Paris-based subsidiary of Inter Parfums, Inc., has acquired the Rochas cosmetics and fashion brand from Procter & Gamble.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Little Busy Bodies has finalized a new deal with Procter & Gamble for a line of saline infused products under the Puffs brand.
The Procter & Gamble Company has taken on the Stella McCartney brand for designer fragrance products.
Walmart Canada and Procter & Gamble have launched a series of mobile stores at 50 bus in Toronto.
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