European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
The National Hockey League has named Adidas as its new, official outfitter of on-ice uniforms and the official supplier of licensed apparel and headwear,
The University of Michigan has replaced Adidas, making Nike its official athletic footwear, apparel and equipment provider through 2027, with an option to extend the deal to 2031.
Monster has unveiled its second collection of Adidas-branded headphones.
Fashion designer Stella McCartney and adidas are continuing their partnership with the launch of a new sportswear range aimed at a younger audience.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
Coty has tapped Li & Fung to distribute some of its power brands in China including adidas, Rimmel and Playboy.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
Licensing agency Dream Theatre is partnering with Adidas to develop the licensing business of the Italian football team AC Milan in India.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.