Kanye West and Adidas have joined forces to launch Adidas + Kanye West, a Yeezy-branded entity that will create footwear, apparel and accessories for all genders.
The Adidas Group has sold its Mitchell & Ness business to a newly formed entity primarily owned by Juggernaut Capital Partners.
The National Hockey League and National Hockey League Players’ Association have partnered with Adidas for the World Cup of Hockey 2016 uniforms.
Senior licensing executive Bruno Schwobthaler will explore winning licensing strategies and examine where future growth will come from at BLE Oct. 14.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
The National Hockey League has named Adidas as its new, official outfitter of on-ice uniforms and the official supplier of licensed apparel and headwear,
The University of Michigan has replaced Adidas, making Nike its official athletic footwear, apparel and equipment provider through 2027, with an option to extend the deal to 2031.
Monster has unveiled its second collection of Adidas-branded headphones.
Fashion designer Stella McCartney and adidas are continuing their partnership with the launch of a new sportswear range aimed at a younger audience.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
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