SEGA of America has unveiled the next iteration in its Sonic Boom brand, "Sonic Boom: Fire & Ice."
Video gaming companies are taking their brands to the next level, powering up their properties and giving classic franchises a second life.
SEGA of America and SEGA Europe have added three more titles to the classic games that will be re-released exclusively for the Nintendo 3DS system this year.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
SEGA of America, the North American operation of the gaming and entertainment company, announced a downsizing of its business in order to improve profitability.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
SEGA of America will unleash an all-new Sonic the Hedgehog at E3 next week with the debut of two new video games for the brand.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Sonic the Hedgehog will return to television in his first-ever CG-animated series, set to debut in fall 2014.
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