SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
SEGA of America, the North American operation of the gaming and entertainment company, announced a downsizing of its business in order to improve profitability.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
SEGA of America will unleash an all-new Sonic the Hedgehog at E3 next week with the debut of two new video games for the brand.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Sonic the Hedgehog will return to television in his first-ever CG-animated series, set to debut in fall 2014.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
DTI has signed an agreement with SEGA of America to include SEGA’s top games in its in-flight airline entertainment platforms.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.