As the fashion industry gathers in New York for PROJECT, License! Global shares exclusive insights on the future of Cherokee’s namesake brand following the end of its two-decade contract with Target.
Cherokee USA has partnered with Warner Music Nashville to be the title sponsor of the annual Warner Sound during the CMA Music Festival in Nashville, Tenn., June 9-12.
Cherokee Global Brands has signed four new licensees for its Cherokee brand in the U.S. as it looks to secure future growth for its flagship brand.
Selection of exclusive presentations from the sold out NYC Licensing Summit to be made available online.
Cherokee Global Brands announced that Target has elected not to renew its license for the Cherokee brand in the U.S.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
Of the more than 400 companies exhibiting at Licensing Expo in Las Vegas, Nev., this month, almost 150 are new to the show this year.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
Supermodel Alessandra Ambrosio, in partnership with Silver Sunrise and Cherokee, is adding to her lifestyle brand with a collection of swimwear.
With MAGIC Market Week in full swing, it’s only fitting that License! Global looks at the trends that will shape the licensed apparel business in 2014.
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