Pamela El is joining the National Basketball Association in the new position of chief marketing officer beginning Aug. 18.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
Jazwares is teaming up with the National Basketball Association to create the first-ever line of NBA Heroes toys.
The National Basketball Association has named the Golden State Warriors and the Miami Heat as the 2012-13 season’s Team Retailers of the Year.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
The National Basketball Association has paired with Society43 for a ranged of sunglasses individually designed for each of the 30 NBA teams.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
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