The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
Turner CN Enterprises has been appointed by IMPS to rep The Smurfs for the UK and Eire.
Sony Pictures Animation is taking the Smurfs on the road for a series of environmental events across the U.S.
Confectionary company IT'Sugar is planning a series of new candy and novelty items lines for top brands.
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