Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
The U.S. Army has joined forces with Xentris Wireless for a new line of branded mobile cases that made their debut at the Consumer Electronics Show this week.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Authentic Apparel Group has launched a new line of army-style clothing officially licensed by the U.S. Army in partnership with Dwayne "The Rock" Johnson.
Beanstalk has negotiated a new deal with Global Tissue Group bring the U.S. Army brand to paper products.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
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