NBCUniversal and Illumination have tapped PetSmart to create a Secret Life of Pets multi-channel shopping experience featuring new products, social media activations and more.
NBCUniversal has partnered with Chrysler to launch the new 2017 Chrysler Pacifica vehicle in a co-branding deal that will also support the upcoming film The Secret Life of Pets.
NBCUniversal Brand Development Group has partnered with PetSmart to release an exclusive range The Secret Life of Pets pet products.
Universal Pictures, Illumination Entertainment and Pacific Theatres are hosting a Minions Takeover of the ArcLight Hollywood theater in Los Angeles, Calif.,
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal's Despicable Me franchise.
Electronic Arts, Illumination Entertainment and Universal Partnerships & Licensing have joined forces to bring characters from Illumination films to life in a series of mobile games.
Poeticgem has signed on to produce a nightwear range based on Universal Pictures’ and Illumination Entertainment’s Despicable Me franchise.
Bazooka Candy Brands is planning a sweet new partnership for limited edition candy featuring Despicable Me 2.
French retailer FNAC is featuring Despicable Me 2 at its Paris store today, in a live event coordinated by CPLG France.
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