Lionsgate has teamed up with Parques Reunidos to develop a series of branded leisure centers in shopping malls and high-traffic shopping areas.
Lionsgate has partnered with Dubai Parks and Resorts to bring a studio-themed zone to the Motiongate Dubai theme park, which will open in October 2016.
Cover Girl has announced its first-ever major movie sponsorship of Lionsgate's The Hunger Games: Catching Fire.
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