Activision Publishing, a subsidiary of Activision Blizzard, will launch the new “Call of Duty” video game–“Call of Duty: Infinite Warfare”–worldwide, Nov. 4.
Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.
Activision has teamed with KontrolFreek, a gaming accessories company, to create new “Call of Duty”-themed gaming accessories.
Activision Blizzard is diversifying again with the launch of Activision Blizzard Studios, a new film and television studio devoted to creating original content based on its library of video game properties.
Activision Publishing arrives at Brand Licensing Europe with new offerings for top properties including "Skylanders," "Call of Duty," "Destiny" and "Guitar Hero."
Activision Publishing is showcasing a powerhouse portfolio of some of its most compelling and immersive properties this year at Licensing Expo.
Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
To manage the swelling licensing programs for the Activision catalog, the company brought in Ashley Maidy, vice president, global licensing and partnerships, in 2011.
Electronic accessories company Skinit has added to its roster of more than 450 brands, and plans to offer electronics cases as well as skins.
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