The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
GfK, NPD Group and Planet Retail have all confirmed their return as Knowledge Partners for the Brand Licensing Europe event.
Following a 1 percent decline in the U.K. toy sector in 2013, this year will see a turnaround and even moderate growth.
One third of children decide what to eat for breakfast, but few kids control household dinner decisions.
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