Disney Consumer Products has collaborated with cosmetics brand E.l.f. and eyelash brand Ardell to launch a limited edition beauty line inspired by Frozen's Elsa.
Actress Eva Mendes, in partnership with Maesa, will launch the new color cosmetics brand Circa exclusively at Walgreens later this month.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions.
Discovery Communications has released the new Discovery Kids Outdoor Adventure Toys exclusively at Walgreens.
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