Mars Retail Group will bring its Skittles and Starburst brands to the health and beauty category, thanks to a new partnership with Lip Smackers and Markwins for a seasonal collection of products.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
M&M’s World, the retail store dedicated to the candy brand, is opening a pop-up location in New York City’s SoHo neighborhood.
Mars Retail Group has teamed up with Brainstorm Gear to create a range of colorful cycling jerseys featuring the characters of the M&M's candy brand.
Mars Retail Group has opened its first M&M’S World store in Asia.
Mars Retail Group has signed Mad Engine to create a range of apparel that expresses the colorful fun of the M&M’S and Skittles brands.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
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