Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
In a move to build its digital content platforms, U.S. telecommunications firm Verizon has acquired online media company AOL for approximately $4.4 billion.
Verizon has teamed with DreamWorks and its multi-channel YouTube network AwesomenessTV to launch several new channels on its Internet-based content service.
Verizon will add more than 200 hours of original content produced by DreamWorks' YouTube network AwesomenessTV to its U.S. online content service every year.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
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