Italian theme park Leolandia will expand its current “Masha and the Bear” area for the 2017 season with a host of new features.
Spin Master has launched its range of “Masha and the Bear” toys in the U.S. and Canada exclusively at Toys ‘R’ Us.
Maurizio Distefano Licensing has tapped Galbani to supply “Masha and the Bear” fridge magnets in every pack of its Cream Bel Paese spreadable cheese triangles on behalf of Ink Group and Animaccord.
Animaccord has partnered with Netflix to air a second spin-off series from the core show, titled “Masha’s Spooky Stories.”
Spin Master, in partnership with Simba Dickie Group, has launched a collection of “Masha and the Bear” toys in Mexico.
Cartoonito, Toys ‘R’ Us and Simba Smoby, master toy partner for “Masha and the Bear,” have joined forces to promote the preschool series in the U.K.
Animaccord, in partnership with Ink Group, have signed a number of deals to expand “Masha and the Bear” in a range of territories.
With instant success in Russia and a rapid expansion into other European countries, "Masha and the Bear" is poised to take the U.S., and the rest of the world, by storm.
Animaccord has partnered with SBT, the second-largest free TV channel in Brazil, to air its preschool series “Masha and the Bear” across the country.
Ink Global has tapped Sambro to create “Masha and the Bear” merchandise for the U.K., in a deal brokered by Lisle International Licensing.
Ink Global has signed a raft of broadcasting deals for “Masha and the Bear”, giving the show free-to-air coverage in Europe, Asia and North America.
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