The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
Santoro of London has announced a series of new deals for its art property Gorjuss.
Sony Pictures Entertainment has teamed up with several new partners for a Smurfs 2 summer promotion at Best Western hotels in Italy.
The design house Santoro has appointed Backstage Licensing to represent its Gorjuss art brand in Italy.
ZeptoLab’s "Cut the Rope" is gathering mometum in Europe with the addition of new agents and licensees.
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