American music brand Fender has launched its European licensing program with two new licensees for apparel and wall art.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
Fender has launched a new licensed apparel collection with Lucky Brand, and is supporting the line with a sweepstakes for music fans.
Beanstalk is showcasing a range of new clients and its new digital division, Tinderbox, at Brand Licensing Europe this week.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
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