Fender Musical Instruments has extended its partnership with Harmonix Music Systems to feature the brand’s instruments in Harmonix’s “Rock Band” franchise until 2027.
Fender and the London Underground have teamed up to produce a special edition StratoCaster guitar featuring the iconic London Tube map.
American music brand Fender has launched its European licensing program with two new licensees for apparel and wall art.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
Fender has launched a new licensed apparel collection with Lucky Brand, and is supporting the line with a sweepstakes for music fans.
Beanstalk is showcasing a range of new clients and its new digital division, Tinderbox, at Brand Licensing Europe this week.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
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