How Disney’s franchise-focused content strategy has shaped the evolution of the film industry.
Universal Pictures and Illumination have tapped global brands to launch a cross-promotional campaign in support of the new film, The Secret Life of Pets.
NBCUniversal has partnered with Chrysler to launch the new 2017 Chrysler Pacifica vehicle in a co-branding deal that will also support the upcoming film The Secret Life of Pets.
Legendary Entertainment has tapped master toy licensee Jakks Pacific for a new collection of toys inspired by its upcoming film with Universal Pictures, Warcraft.
NBCUniversal Brand Development Group has partnered with PetSmart to release an exclusive range The Secret Life of Pets pet products.
Legendary and Universal Pictures are collaborating with HSN to create an entertainment retail experience inspired by the upcoming film Crimson Peak.
In a move to expand its current output of content for kids and families, Universal Pictures created the Universal Kids Productions group.
Universal Pictures, Illumination Entertainment and Pacific Theatres are hosting a Minions Takeover of the ArcLight Hollywood theater in Los Angeles, Calif.,
Universal Pictures has teamed with the immersive audio technology SubPac to bring fans of Jurassic World directly into the world of dinosaurs through virtual reality.
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
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