Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Licensing agency Brandgenuity has signed six new licensees for the History channel’s Dark Ages drama “Vikings.”
Allison Lort has joined licensing agency Brandgenuity as director of business development.
Performance Brands has appointed Brandgenuity as North American sub-agent for its first new client, the app “Clumsy Ninja.”
Recreation vehicle expert Winnebago Industries has tapped tBrandgenuity as its exclusive licensing agent.
Reynolds Consumer Products has teamed up with Church & Dwight for Arm & Hammer x Hefty trash bags.
Energizer Personal Care has tapped New York-based licensing agency Brandgenuity for its Hawaiian Tropic, Banana Boat and Playtex brands.
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