The Texas Lottery will now feature the Gas Monkey Garage, an automotive restoration shop in Dallas, TX, on new $2 scratch tickets, in a deal brokered by Brandgenuity.
Footwear brand Skechers has partnered with EB Brands to launch a range of branded fitness products.
Edgewell Personal Care has partnered with the Fred David International Group to develop a fashion line for its sun care brand Hawaiian Tropic.
Brandgenuity has hired former Beanstalk executive Antonia Predovan as director of business development.
Brandgenuity has been named as the licensing agency of record for Viacom Music & Entertainment Group and its collection of networks including MTV, VH1, Comedy Central and Spike.
Celebrity entertainer and wedding planner David Tutera has partnered with jewelry manufacturer Fuzion Creations for an extensive collection of fashion jewelry.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
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