Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Licensing agency Brandgenuity has signed six new licensees for the History channel’s Dark Ages drama “Vikings.”
Allison Lort has joined licensing agency Brandgenuity as director of business development.
Performance Brands has appointed Brandgenuity as North American sub-agent for its first new client, the app “Clumsy Ninja.”
Recreation vehicle expert Winnebago Industries has tapped tBrandgenuity as its exclusive licensing agent.
Reynolds Consumer Products has teamed up with Church & Dwight for Arm & Hammer x Hefty trash bags.
Energizer Personal Care has tapped New York-based licensing agency Brandgenuity for its Hawaiian Tropic, Banana Boat and Playtex brands.
After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
The ICEE Company has teamed up with Heartland Sweeteners for a range of ICEE-flavored water enhancers.
Brandgenuity has launched the merchandising program for FX’s animated adult spy series “Archer,” now in its fourth season.
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