One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.
Concept One Accessories has signed a series of licensing agreements with Brandgenuity and Viacom to develop products for brands such as MTV, “Daria” and “SpongeBob SquarePants.”
Edgewell Personal Care has partnered with Hotel Emporium for a line of Hawaiian Tropic-branded personal care products for hotel guestrooms.
Edgewell Personal Care Brands has appointed Brandgenuity to build a licensing program for its Skintimate Shave Gel brand in North America.
Edgewell Personal Care, owner of the toddler care brand Playtex, has tapped Ginsey Home Solutions to develop a line of Playtex potty training and bathing accessories for toddlers.
Staples is expanding its brand into a range of products and solutions-oriented services.
Edgewell Personal Care, owners of the Edge Shave Gel brand, have secured licensing agency Brandgenuity to launch its licensing program.
The National Football League Players Association, via its licensing arm NFL Players Inc., has retained Brandgenuity to grow and manage its licensing program in Europe.
Viacom has tapped Source3 to launch a set of 3D printed “South Park” characters, celebrating the series’ 20th anniversary.
Top executives from Global Brands Group, Beanstalk, Brandgenuity, Seltzer Licensing and Hasbro share their insights on millennials, brand loyalty, creating licensing programs from content and more in this episode of LicenseTV.
Footwear brand Skechers has partnered with EB Brands to launch a range of branded fitness products.
The Texas Lottery will now feature the Gas Monkey Garage, an automotive restoration shop in Dallas, TX, on new $2 scratch tickets, in a deal brokered by Brandgenuity.
Brandgenuity has secured three European licensees to help expand the Gas Monkey Garage brand outside of the U.S.
Viacom has partnered with a number of licensees to create new merchandise for its Comedy Central program, “South Park,” which is celebrating its 20th anniversary next year.
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