The Bridge Direct has named Lori Rotter as general manager of marketing across all of its brands including its new Basic Fun division.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
Florida-based toymaker The Bridge Direct has acquired the toy assets of Good Stuff Corporation.
Nelvana Enterprises and The Bridge Direct have released a new girls’ fashion doll brand–Pinkie Cooper and the Jet Set Pets.
American Greetings Properties has signed new master partners for its top brands.
WWE has teamed up with The Bridge Direct for its first-ever range of construction toys.
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