Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
The San Jose Giants, a minor league baseball team for the San Francisco Giants, hosted Nickelodeon Night featuring SpongeBob SquarePants on Saturday.
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Nickelodeon has partnered with Nintendo to bring a “SpongeBob SquarePants”-themed Splatfest competition to the “Splatoon” video game for the Wii U console.
Sony’s “LittleBigPlanet 3” has unveiled a new expansion pack that features Nickelodeon’s character SpongeBob SquarePants.
Nickelodeon U.K. and Ireland has partnered with Intu shopping centers to launch “SpongeBob”-inspired activities in its shopping centers across the U.K. this Easter.
Nickelodeon and Viacom Consumer Products has partnered with licensee TD Gulliver for a new spring/summer “SpongeBob SquarePants” apparel collection for Russia and surrounding territories.
Nickelodeon and Viacom Consumer Products have partnered with snowboard designer Salomon to launch a line of SpongeBob-themed kids snowboards.
In honor of the launch of Nickelodeon U.K.’s new show “Nick Kicks,” SpongeBob and 11 other mascots have banded together to set a new Guinness World Record.
The previously announced Hype x SpongeBob SquarePants fashion collection is now available in the Hype store in Boxpark London and on the Hype website.
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Nickelodeon & Viacom Consumer Products Italy has signed a trio of back-to-school deals for brands including "PAW Patrol" and "SpongeBob SquarePants."
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