RMS International has picked up Nickelodeon's SpongeBob SquarePants brand for a range of toys and craft items in the U.K. and Ireland.
The first-ever flagship Nickelodeon Store will open to the public in London’s Leicester Square May 30 with a large array of exclusive products.
SpongeBob SquarePants is on his way to the Galeveston, Texas, educational theme park Moody Gardens in a new 4D attraction that will debut in May.
The SpongeBob Movie: Sponge Out Of Water has sparked global interest in the brand's TV series from broadcasters around the globe.
Nickelodeon Viacom Consumer Products recently partnered with Dolci Preziosi and Walcor to celebrate Easter in Italy.
Diamond Select Toys has expanded its Nickelodeon partnership with the release of a new of Minimates figures featuring SpongeBob SquarePants.
Nickelodeon Viacom Consumer Products is helping SpongeBob get ready for summer with new apparel deals in Russia, CIS and Italy.
Televisa has picked up a new package of 496 hours of Nickelodeon content from Viacom International Media Networks for its networks in Mexico.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Colette in Paris, France, will be the first retail partner to launch Nickelodeon & Viacom Consumer Products' new fashion collection, SpongeBob by Beatrix Ong.
Australian national airline Qantas has partnered with Nickelodeon for complimentary in-flight play packs.
Nickelodeon has tapped Activision Publishing for a new video game based on the SpongeBob SquarePants brand, "SpongeBob HeroPants."
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
Nickelodeon & Viacom Consumer Products has signed two new fashion deals for SpongeBob SquarePants with London-based designer Beatrix Ong and Monnalisa.
Walmart will be the official retail destination of Nickelodeon's upcoming movie, The SpongeBob Movie: Sponge Out Of Water, which opens in theaters Feb. 6.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
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