Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
Nickelodeon & Viacom Consumer Products has signed two new fashion deals for SpongeBob SquarePants with London-based designer Beatrix Ong and Monnalisa.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
Australian national airline Qantas has partnered with Nickelodeon for complimentary in-flight play packs.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
Nickelodeon and Lima Sky have launched a co-branded version of the game app “Doodle Jump” featuring SpongeBob SquarePants.
Viacom International Media Networks Spain and Parques Reunidos have opened the country’s first Nickelodeon-branded attraction.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
SpongeBob SquarePants made his Milan Fashion Week debut this week in a new fashion range from Moschino.
The Asian Licensing Association hosted its annual Asian Licensing Awards event Jan. 7 during the Hong Kong Toys and Games Fair.
Loudmouth Golf has released a new pant style featuring SpongeBob SquarePants.
Nickelodeon Consumer Products offered a sneak peak of its new toy collections in advance of the American International Toy Fair next week.
SpongeBob SquarePants is set to star in a series of animated emoticon digital stickers on the mobile texting platform “WeChat.”
Nickelodeon and Toyota’s new SpongeBob 2014 Toyota Highlander is hitting the road for fan events across the U.S.
Nickelodeon and Mega Brands are adding SpongeBob SquarePants to their line of Mega Bloks kids’ construction toys.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
Paper Punk has unveiled paper-based construction toys inspired by Nickelodeon’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants.
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.