Nickelodeon & Viacom Consumer Products Italy has signed a trio of back-to-school deals for brands including "PAW Patrol" and "SpongeBob SquarePants."
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Nickelodeon has announced a multi-territory partnership with Nintendo to launch personalized Nickelodeon customizations for portable Nintendo consoles.
Infinity Product Group has finalized a licensing deal with Nickelodeon to develop Comfy Critters toys for four of the network’s animated shows.
Nickelodeon is bringing some of its top characters to a range of self-adhesive EyeBlack products, typically worn by athletes to reduce sun glare on the field.
SpongeBob SquarePants is swapping out his iconic brown trousers for pair of denim ones in support of the U.K.'s Jeans for Genes campaign.
Nickelodeon has teamed with the U.K. fashion brand Hype for a range of SpongeBob SquarePants apparel and accessories.
Nickelodeon is continuing to expand its brands around the world through multiple forms of consumer touch points.
RMS International has picked up Nickelodeon's SpongeBob SquarePants brand for a range of toys and craft items in the U.K. and Ireland.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Nickelodeon has tapped Alex Brands to create an array of products for SpongeBob SquarePants, Dora and Friends and Teenage Mutant Ninja Turtles.
Nickelodeon and Put Me in the Story have teamed up to develop customized children’s books starring Dora the Explorer and SpongeBob SquarePants.
Sakar International has signed on to create a line of youth electronics for the Peanuts brand and renewed its licensing partnership with Nickelodeon.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
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