Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
The San Jose Giants, a minor league baseball team for the San Francisco Giants, hosted Nickelodeon Night featuring SpongeBob SquarePants on Saturday.
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Nickelodeon has partnered with Nintendo to bring a “SpongeBob SquarePants”-themed Splatfest competition to the “Splatoon” video game for the Wii U console.
Sony’s “LittleBigPlanet 3” has unveiled a new expansion pack that features Nickelodeon’s character SpongeBob SquarePants.
Nickelodeon U.K. and Ireland has partnered with Intu shopping centers to launch “SpongeBob”-inspired activities in its shopping centers across the U.K. this Easter.
Nickelodeon and Viacom Consumer Products has partnered with licensee TD Gulliver for a new spring/summer “SpongeBob SquarePants” apparel collection for Russia and surrounding territories.
Nickelodeon and Viacom Consumer Products have partnered with snowboard designer Salomon to launch a line of SpongeBob-themed kids snowboards.
In honor of the launch of Nickelodeon U.K.’s new show “Nick Kicks,” SpongeBob and 11 other mascots have banded together to set a new Guinness World Record.
The previously announced Hype x SpongeBob SquarePants fashion collection is now available in the Hype store in Boxpark London and on the Hype website.
Nickelodeon has teamed with the U.K. fashion brand Hype for a range of SpongeBob SquarePants apparel and accessories.
SpongeBob SquarePants is swapping out his iconic brown trousers for pair of denim ones in support of the U.K.'s Jeans for Genes campaign.
Nickelodeon is bringing some of its top characters to a range of self-adhesive EyeBlack products, typically worn by athletes to reduce sun glare on the field.
Infinity Product Group has finalized a licensing deal with Nickelodeon to develop Comfy Critters toys for four of the network’s animated shows.
Nickelodeon has announced a multi-territory partnership with Nintendo to launch personalized Nickelodeon customizations for portable Nintendo consoles.
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
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