In honor of the launch of Nickelodeon U.K.’s new show “Nick Kicks,” SpongeBob and 11 other mascots have banded together to set a new Guinness World Record.
The previously announced Hype x SpongeBob SquarePants fashion collection is now available in the Hype store in Boxpark London and on the Hype website.
Nickelodeon & Viacom Consumer Products Italy has signed a trio of back-to-school deals for brands including "PAW Patrol" and "SpongeBob SquarePants."
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Nickelodeon has announced a multi-territory partnership with Nintendo to launch personalized Nickelodeon customizations for portable Nintendo consoles.
Infinity Product Group has finalized a licensing deal with Nickelodeon to develop Comfy Critters toys for four of the network’s animated shows.
Nickelodeon is bringing some of its top characters to a range of self-adhesive EyeBlack products, typically worn by athletes to reduce sun glare on the field.
SpongeBob SquarePants is swapping out his iconic brown trousers for pair of denim ones in support of the U.K.'s Jeans for Genes campaign.
Nickelodeon has teamed with the U.K. fashion brand Hype for a range of SpongeBob SquarePants apparel and accessories.
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Colette in Paris, France, will be the first retail partner to launch Nickelodeon & Viacom Consumer Products' new fashion collection, SpongeBob by Beatrix Ong.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Nickelodeon Viacom Consumer Products is helping SpongeBob get ready for summer with new apparel deals in Russia, CIS and Italy.
Televisa has picked up a new package of 496 hours of Nickelodeon content from Viacom International Media Networks for its networks in Mexico.
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