Nickelodeon and Put Me in the Story have teamed up to develop customized children’s books starring Dora the Explorer and SpongeBob SquarePants.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Nickeloden’s top shows continue to score licensing deals throughout the world.
Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
While there is a world of difference between Hello Kitty and SpongeBob SquarePants, there are also many similarities that distinguish these properties from others.
Nickelodeon presented a sneak peak of the top holiday toys for its properties such as Dora the Explorer, Teenage Mutant Ninja Turtles and Paw Patrol.
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
As MAGIC, the fashion industry’s biggest trade event, heads into another season, License! Global takes a look at current trends in licensed apparel.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Nickelodeon's SpongeBob SquarePants became the first kids' entertainment brand to be featured in the Basel Castle mini art festival in Miami last weekend.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
Viacom International Media Networks is steadily growing its business and presence in Russia for its MTV and Nickelodeon brands, as well as Paramount Comedy.
Nickelodeon & Viacom Consumer Products has signed two new fashion deals for SpongeBob SquarePants with London-based designer Beatrix Ong and Monnalisa.
Random House Children’s Books is kicking off the new year with a raft of new titles based on its top children’s characters, TV shows and movies.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
The Asian Licensing Association hosted its annual Asian Licensing Awards event Jan. 7 during the Hong Kong Toys and Games Fair.
Loudmouth Golf has released a new pant style featuring SpongeBob SquarePants.
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