Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.
Founder and blogger of popular lifestyle website Cupcakes and Cashmere, Emily Schuman, has teamed up with fashion brand Club Monaco for a capsule collection.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Integrative medicine expert Dr. Andrew Weil has endorsed Simmons Bedding’s newest mattress, the ComforPedic iQ.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
Brand Central has hired a trio of new licensing executives and opened its third office location in North Carolina.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Choon’s Design has tapped Brand Central to develop a consumer products program for its rubber band weaving toy Rainbow Loom.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Fans will have another way to enjoy the cronut with Brand Central announcing plans to extend the brand into homewares, digital and stationery.
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