Krispy Kreme has partnered with Cheerwine, a soft drink hailing from North Carolina, to launch a new co-branded soft drink.
Mass Animation and Flying Tigers Entertainment have tapped Brand Central as the exclusive global licensing agency for the upcoming animated film, Blazing Samurai, in theaters next year.
This Old House, a multi-platform home improvement brand, has appointed Brand Central as its exclusive licensing agency.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
Krispy Kreme Doughnuts has partnered with General Mills’ Betty Crocker to create a new cake mix kit that incorporates the doughnut maker’s original glazed flavor.
Snack foods manufacturer Snyder’s-Lance has signed Brand Central as its licensing agency for its portfolio of brands, which include Snyder’s of Hanover, Lance, Cape Cod, Pretzel Crisps, Snack Factory and more.
Endemol Shine, producers of “Masterchef” and “Masterchef Junior,” has teamed with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the FOX franchise.
Endemol Shine North America, producer of Fox’s “Masterchef Junior,” has tapped KidKraft to develop a line of kid-friendly role-play kitchens and toys based on the TV series.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Gaumont International Television and Vince Vaughn’s Wild West Television have appointed Brand Central to represent the upcoming Netflix series "F is for Family."
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