Brand Central has appointed two industry veterans–Randi Spieker and Janna Markle–to serve as the agency’s president and vice president.
“Musical.ly,” a video social network app, has partnered with Tween Team to develop a line of branded back-to-school products.
PepsiCo has selected Brand Central to develop a consumer products program for its orange and fruit juice brand Tropicana.
Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Guru Studios has appointed Brand Central as its exclusive licensing agency for its new CGI animated preschool series “True and the Rainbow Kingdom.”
Spin Master and Rube Goldberg Inc. have joined forces to develop a line of activity sets under the Wonderology Science brand.
“Musical.ly,” a video social network app, has selected Brand Central to develop a consumer products program based on its music platform.
Cute Girls Hairstyles, a YouTube tutorial channel, will extend its brand through licensed consumer products via agency Brand Central.
Licensing agency Brand Central has tapped three new licensees for the hot sauce brand Tapatio.
The Fabulous Beekman Boys, also known as Brent Ridge and Josh Kilmer-Purcell, have partnered with Target to launch an exclusive Beekman 1802 home collection.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
A brief overview of how mergers and acqusitions have helped shape the ranking of the world's largest licensing agencies.
©2017 UBM. All rights reserved. A UBM Company.