Spin Master and Rube Goldberg Inc. have joined forces to develop a line of activity sets under the Wonderology Science brand.
“Musical.ly,” a video social network app, has selected Brand Central to develop a consumer products program based on its music platform.
Cute Girls Hairstyles, a YouTube tutorial channel, will extend its brand through licensed consumer products via agency Brand Central.
Licensing agency Brand Central has tapped three new licensees for the hot sauce brand Tapatio.
The Fabulous Beekman Boys, also known as Brent Ridge and Josh Kilmer-Purcell, have partnered with Target to launch an exclusive Beekman 1802 home collection.
A brief overview of how mergers and acqusitions have helped shape the ranking of the world's largest licensing agencies.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Krispy Kreme has partnered with Cheerwine, a soft drink hailing from North Carolina, to launch a new co-branded soft drink.
Mass Animation and Flying Tigers Entertainment have tapped Brand Central as the exclusive global licensing agency for the upcoming animated film, Blazing Samurai, in theaters next year.
This Old House, a multi-platform home improvement brand, has appointed Brand Central as its exclusive licensing agency.
Endemol Shine North America, producer of Fox’s “Masterchef Junior,” has tapped KidKraft to develop a line of kid-friendly role-play kitchens and toys based on the TV series.
Endemol Shine, producers of “Masterchef” and “Masterchef Junior,” has teamed with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the FOX franchise.
Snack foods manufacturer Snyder’s-Lance has signed Brand Central as its licensing agency for its portfolio of brands, which include Snyder’s of Hanover, Lance, Cape Cod, Pretzel Crisps, Snack Factory and more.
Krispy Kreme Doughnuts has partnered with General Mills’ Betty Crocker to create a new cake mix kit that incorporates the doughnut maker’s original glazed flavor.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
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