Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Gaumont International Television and Vince Vaughn’s Wild West Television have appointed Brand Central to represent the upcoming Netflix series "F is for Family."
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Edutainment media company Super Sprowtz has appointed Brand Central to represent its brand for licensing.
Rovio Entertainment has signed Brand Central to extend the "Angry Birds" licensing program into the food and beverage category in the United States.
Fox is bringing back its popular quiz show "Are You Smarter Than a 5th Grader," and Brand Central will reprise its role as the brand's licensing agency.
RRKidz, the company that re-launched "Reading Rainbow" in 2011, has appointed Brand Central to develop its consumer products program.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Brand Central has promoted two of its key team members–Jodi Bogdanoff to vice president of licensing and Nancy Sanieoff to senior licensing manager.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
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