Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Integrative medicine expert Dr. Andrew Weil has endorsed Simmons Bedding’s newest mattress, the ComforPedic iQ.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
Brand Central has hired a trio of new licensing executives and opened its third office location in North Carolina.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Choon’s Design has tapped Brand Central to develop a consumer products program for its rubber band weaving toy Rainbow Loom.
Fans will have another way to enjoy the cronut with Brand Central announcing plans to extend the brand into homewares, digital and stationery.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
The cable TV network BabyFirst has appointed Brand Central as its exclusive licensing agency.
One Three Media has appointed Brand Central to represent its new game show.
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