The Licensing Company North America has expanded its representation agreement with beverage brand Welch’s.
The Licensing Company has added two new partners to The Hershey Company’s North American licensing program for grilling accessories and home décor.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Fisher-Price has been appointed as the master toy licensee for new the preschool series “Bing” from Acamar Films.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Acamar Films has tapped The Licensing Company to rep its upcoming TV show, “Bing Bunny."
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Chrysler Group and The Licensing Company are preparing for the North American launch of the Jeep Xtreme Performance outdoor apparel.
The Licensing Company has brokered a new deal between Jelly Belly and Rivermill for a line of branded milkshakes and jellies.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
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