Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
Wicked Cool will debut its new line of The Wiggles toys exclusively at Toys ‘R’ Us in the U.S. later this month.
Toys ‘R’ Us has released its annual Toys ‘R’ Us Toy Guide for Differently-Abled Kids and, for the first-time, an app guide.
Toys ‘R’ Us is planning to open more than 100 new stores by the end of this year, a large number of which will be in China.
Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions.
The Fred Rogers Company, Out of the Blue Enterprises and PBS Kids have fast-tracked plans for a toy range based on the series “Daniel Tiger’s Neighborhood.”
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
Nickelodeon has launched a new Nick Shop at the Toys ‘R’ Us flagship in Times Square.
Despicable Me 2 has arrived at Toys ‘R’ Us, with a full range of toys based on the upcoming film.
Mind Candy has renewed its partnership with Toys ‘R’ Us in the U.K., securing prime store placement for Moshi Monsters.
Toys ‘R’ Us’ annual gift guide will begin to arrive in homes this week and in newspapers on Nov. 2.
Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for all things toys.
Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites.
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