Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Toys ‘R’ Us has named Michael J. Short as executive vice president and chief financial officer.
Toys ‘R’ Us is gearing up for summer movie season with toys, deals, digital content and events for the season’s anticipated kids’ blockbusters.
Toys ‘R’ Us has appointed Campbell Lennox as managing director of Toys ‘R’ Us, Australia.
Spin Master will roll out its line of Paw Patrol toys inspired by the Nickelodeon preschool series exclusively at Toys ‘R’ Us in the U.S. Sunday.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
McFarlane Toys has launched a new line of Rabbids Invasion toys at Walmart and Toys ‘R’ Us stores across the U.S., just in time for Easter.
Toys ‘R’ Us will offer an expanded range of Daniel Tiger’s Neighborhood toys, as the brand heads to other top retailers.
Toys ‘R’ Us outlined its strategy for improving the company’s performance a following a disappointing 2013.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Toys ‘R’ Us has unwrapped its 2013 holiday marketing plans, including a new TV campaign that features a real-life prank.
Toys ‘R’ Us’ annual gift guide will begin to arrive in homes this week and in newspapers on Nov. 2.
Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for all things toys.
Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites.
Toys ‘R’ Us has appointed Andre Javes as managing director of Southeast Asia and Greater China.
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